Drive Traffic Home: SEO Strategies to Dominate Your Local Market

Do you run a small company and wish to increase foot traffic locally? No worries! There are dozens of fabulous local seo services that almost scream “Pick me!” Shake hands with the magic which can increase your company’s visibility, and quite honestly, turn you into a superstar in your neighborhood.

Start by thinking about these little words called keywords. Imagine your customer searching for a coffee shop around the corner. You type “best lattes around me.” This is what you want to sprinkle on your website, like salt on pretzels. The kicker is that it’s actually more an art form than a science. They can’t be thrown on the page. The words should flow and weave themselves into your text so the visitors do not see just a bunch of keywords. The search engines will be happy if you sprinkle in a few words strategically.

Now, toast your Google My Business profile. This is not your standard business card. It can be viewed as an online storefront. Make it your friend. Update the software. Be responsive to all reviews, including the ones that are negative. Imagine a situation where a client felt that the coffee you served was too cold. Respond, express goodwill, maybe offer an invitation for a chance at restitution. Internet users also talk. This increased customer interaction may be what you need to get more people on your site.

There’s also the amazing world of Links. Before you get too excited, please hold on. This is not a discussion about backdoor shady business. Here, it’s about camaraderie. Contact local groups, bloggers, and other businesses. Search rankings are boosted by these partnerships. When an influencer likes your lattes your brand’s reputation will soar as the purveyors of warm drinks. Not only that, but those links work well with search engines.

You should also consider the website’s functionalities. You’ve probably experienced the frustration of having to wait while your food cooled off for a ride share app. The same goes for a website that is slow. You’ll find that your visitors will be on the go, tapping their feet impatiently. Websites that load more slowly than a turtle in the mud are a major turn-off. Squash the bugs. Optimize it, streamline it, rework it – do whatever you need to in order to keep the site looking sharp and modern. I promise you, they will return for more if the experience is fluid.

Last but not least, the key is to make sure that your cheese really stands out. Local flavors and unique content are the key. Share your story. Include historical facts or local flare. You could tell the story about Mr. Whiskers, a stray kitten that makes your cafe cozy in the evening. They want to feel connected, like a part of the community. It could be your unique narrative that turns customer curiosity into loyalties.

There you go! Here’s a handy package of local SEO insight ready for action. Spruce up your life and don’t let it get stale. What can you achieve? With some elbow grease and the help of these guide stars. It’s possible that you could become the hot spot of town. Your neighborhood can be your oyster.